Book a stand at the Free From Show

Book a Stand


About Free From Show

Welcome to the Free From Show, co-located with the Allergy Show, to be held at Melbourne Convention and Exhibition Centre, 12 - 14 July 2019.

The Free From Show and Allergy Show were created in response to an increasing prevalence of food intolerance and allergies among Australians. Today, people are more aware of what they put into their bodies and this has had a profound influence on food, beauty and household products, and the health industry.

Living with an intolerance doesn't need to be a challenge. With new products and information becoming increasingly available there has never been a time where living a life free from certain ingredients has been so easy. Even individuals without sensitivities have started eating a free from diet out of lifestyle/ethical choices and haven’t looked back.

The Free From Show will cover everything you need to be the best version of yourself and prove that you can live free from ingredients that cause you harm and discomfort, without having to compromise. Discover, taste, and educate yourself on new and existing products and services available that suit your lifestyle. Whether you want to indulge in culinary treats, nourish your body with harm-free products, or discover the latest products and services on the market, our comprehensive group of exhibitors have it covered.

Opening Times:

Friday 12 July 2019
Saturday 13 July 2019
Sunday 14 July 2019


Melbourne Convention & Exhibition Centre
1 Convention Centre Pl
South Wharf VIC 3006

Why Visit

Australia has become the allergy capital of the world, with Melbourne having the world's highest reported rate of food intolerances and allergies. Whether you or your loved ones are living with an intolerance, the Free From Show showcases the amazing alternatives available. The Free From Show, co located with the Allergy Show offers a comprehensive range of products and services that are free from ingredients that cause you harm, discomfort or trigger allergic reactions.

Areas covered include but are not limited to:

  • Gluten free
  • Dairy free
  • Meat free
  • Sugar free
  • Fructose free
  • FODMAP friendly
  • Soy free
  • Nut free
  • Egg free
  • Eat smart
  • GMO free
  • Organic
  • Functional foods
  • Paraben free
  • Sustainable and eco-friendly

Test and taste products you normally wouldn’t have the chance to try before you buy
Nurture your skin with natural and eco-friendly products
Learn from industry experts and academics as they present the latest information trends and discoveries in the industry
Immerse your senses as you taste, smell and feel new products
Embrace a better version of yourself empowered by healthy lifestyle choices

The Free From Show is conveniently co-located with the Allergy Show where a huge range of allergy friendly products and services are waiting for you. Visit the Allergy Show website to see what you can discover at this 3-day event.

Getting there:

Visiting the Melbourne Convention & Exhibition Centre couldn’t be easier.

By Car

Car Parking

Construction of Melbourne Convention & Exhibition Centre new multi-purpose building is currently underway. Click here for car parking updates



The SkyBus transports visitors directly from Melbourne Airport to Southern Cross train station.

Bus route 237 operates from Queen Victoria Market, via Southern Cross Station to Lorimer Street South Wharf from Monday to Friday. Lormier Street is approximately a five minute walk to MCEC. There is also a coach pick up/drop off point at Bay 1, Convention Centre Place (closest to DFO South Wharf).

For further bus timetable information and trip planning, visit the Victorian Public Transport website.


Light Rail

Catch any of the following trams and exit at the stop opposite the Clarendon Street entrance of MCEC:

· Route 96 – St Kilda to East Brunswick

· Route 109 – Port Melbourne to Box Hill

· Route 12 – Victoria Gardens to St Kilda

Alternatively, catch tram number 48 or 70 and exit at the Flinders Street stop. Then take a short walk towards the Yarra River, across the Seafarers Bridge. For further tram timetable information and trip planning, visit the Victorian Public Transport website here.



Take any train that goes to Southern Cross Station. Exit at Southern Cross Station and catch tram number 96, 109 or 12 as above. For further train timetable information and trip planning, visit the Victorian Public Transport website here.

About the organiser

International Exhibition & Conference Group Pty Ltd (IEC Group Pty Ltd) is a professional organisation with combined exhibition industry experience of over 60 years.

IEC Group currently work on a portfolio of eight events located in Australia, each calendar year and are experienced at organising exceptional trade and consumer exhibitions and conferences.

With superior industry knowledge and a real understanding of the exhibition and conference industry, IEC Group have a genuine enthusiasm for the industry and are committed to providing the highest quality of service.

Visit for more information.

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